Pitch work, while not always a profitable exercise, can often yield opportunities to turn in some fun and fresh creative. There was an RFP from SanDisk to create a portal page to highlight the how their different Flash memory cards and jump drives could be used to handle the various media for the main gaming consoles.
To be honest, this was a flawed exercise from the start because there really wasn’t any key difference between their product and their competitions product. It all did the basically the same thing, but we gave it a shot in hopes of being able to further the conversation and present ideas that could add value.
In the end, I got to spend two days working on some pretty fun comps.


TAGS: Creative Output