
One of the books of business I worked on at TMX was Concerta. It was our job to create a e-detail (think of it as a Flash based micro site for doctors) every few months. The content would stay basically the same, so the challenge was how do you keep re-skinning the same content and have it feel fresh?
As a team we decided that we were going to tell a story of a child’s day who was on Concerta. To pitch the idea we needed to come up with a few different looks and feels for the e-detail. I was given the assignment of creating a look and feel that could be animated and would feel fresh and modern but also a slight nod to the educational films of the 1950s.
In the end, my comp wasn’t used but again, I really was happy with the my execution of the concept.

TAGS: Creative Output