While working at TMX, we received a RFP for American Airlines. As is the case with most RFPs, there were very little details and an insane turn around. For this particular project, they wanted to see what a website would look like that was geared towards female travels. I was briefed on the assignment on Thursday afternoon and the comps were due by EOD of Friday.
We were short on writers, so I ended up writing all the copy for my comps. It was a very long night but in the end, I was really proud of the work I turned in both on execution as well as strategic thinking and messaging.


Additional look and feel
TAGS: Creative Output